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In this chapter, the authors conduct a robustness study for the classic experimental results of Lynch, Miller, Plott, and Porter (1986, 1991). The authors find strong support for the original hypotheses in an updated experimental marketplace, consisting of dichotomous product qualities, non-binding signals of product quality, fixed seller identifiers, and an end-point design of deliberate ambiguity. The authors show that fixed identifiers alone are not sufficient devices to support efficient outcomes in these updated market conditions.

This paper seeks to explore the theoretical bases for teacher‐delivered and peer‐delivered sexual health promotion and education.

The first section briefly outlines the main theories informing sexual health interventions for young people, and the second discusses their implications for modes of delivery.

Most interventions that claim to be theoretically based draw on social‐psychological cognition theories. Other programmes aim to develop self‐esteem and/or empowerment, while the two main sociological ideas underpinning sexual health programmes are the gendered construction of sexuality and the diffusion of innovations.

More research is necessary to clarify the mechanisms by which sexual health promotion works, which in turn should contribute to more empirically based theory.

If theoretical ideas are to be translated into potentially effective programmes, the specific features of the setting, target group and those delivering the programme must be taken into account.

This paper compares the theoretical justifications for different modes of delivering sexual health promotion, through outreach peer educators, formal school‐based peer educators and teachers.

This paper aims to contribute to the lack of research on female social entrepreneurs and their social and contextual embeddedness, promoting women’s social entrepreneurial activity as promising, specifically in the South African context.

By analyzing the founding process and networks of 11 female social entrepreneurs in South Africa using a mixed-method approach consisting of semi-structured interviews, media analysis and egocentric network analysis, this paper seeks to discover the idea-fruition process of female social entrepreneurs. This approach enables us to analyze contextual factors with a focus on personal networks and their influence on the processes of idea-generation and development.

The results indicate that social networks are an important part of the personal context which influences the idea-fruition process of female social entrepreneurs. The paper identifies specific actors as well as group outcomes as particular relevant within this context.

While the results enable the generation of a structure based on the authors’ first insights into how social relational networks influence female social entrepreneurship, it remains unclear if these results can be specifically traced to women or social entrepreneurial aspects, which suggests that further attention is needed in future studies.

Practical implications can be derived from the results concerning the support of female social entrepreneurs by, for example, optimizing or using their (social entrepreneurial) environment. Contrary to studies on business idea-generation, the results stress that women can make use of certain network constructions that are often considered to be obstructive.

This study introduces an innovative gender perspective on social entrepreneurship in South Africa and offers new directions for future research on the opportunity recognition process of female social entrepreneurs.

The purpose of this paper is to analyse whether internet experience, process quality, outcome quality, customer satisfaction, and post‐use expectations affect the consistent use of health information online by Chinese internet users and how these factors are related to one another.

Data were collected from 219 Chinese university students who are currently using, or have used, the health information services available on the internet. Tertiary students were selected because they are active internet users who frequently use the internet to search for information.

Internet experience affects process quality, but it has no direct relation to outcome quality or customer satisfaction. Process quality determines customer satisfaction toward health information available on the internet and influences the outcome quality; however, the outcome quality is not related to customer satisfaction. The decision to reuse health information found on the internet is influenced by both customer satisfaction and post‐use expectations. The customers' post‐use expectations are primarily influenced by customer satisfaction.

For a successful internet business, internet marketers should recognise that service quality includes both process quality and outcome quality and plan new campaigns that take this factor into consideration. Tracking post‐use expectations can help predict, with reasonable accuracy, the relationship between customer satisfaction and retention of health information found on the internet.

This study provides a better understanding about the users of health information found on the internet in China by taking into account the above‐mentioned factors: internet experience, post‐use expectation, process quality, and outcome quality.

The purpose of this paper is to present a knowledge-sharing model that explains individual members’ motivation to share knowledge (knowledge donation and knowledge collection).

The model is based on social-constructivist theories of epistemological beliefs, learning and distributed cognition, and is organized via the mechanism of propositional control, which suggests that attitudes or beliefs largely drive one’s behaviors. This paper also explores how epistemological belief systems may influence behavior processes at work.

The model presented consists of five epistemological belief dimensions consistent with previous theorization about personal epistemologies. This paper demonstrates how sophisticated (as opposed to naive) beliefs on each of these five dimensions can stimulate one’s intrinsic desire to engage in knowledge-sharing behaviors.

The model is constrained by the assumptions that learning takes place socially and within a specific context (in this case, the team setting), and that a great deal of knowledge sharing is preferred over little knowledge sharing. This paper adds to the understanding of workplace learning by establishing a possible new antecedent to explain the process of how team members are motivated to engage in knowledge-sharing behaviors.

The model may be used for knowledge management and to understand ineffectiveness in teams. It also may assist in human resource functions including selecting and training team members for knowledge-intensive positions.

Epistemology affects collaborative relationships. Collaborations and associated knowledge-sharing behaviors among work team members who design and implement products for public use are imperative toward developing products free from health and safety issues.

This paper provides a model for understanding and developing motivation to engage in individual knowledge-sharing behaviors among work team members, which is considered critical toward an organization’s competitive advantage.

The purpose of this paper is to investigate human resource management (HRM) practices adopted by firms during the recession period of 2008‐2010, their impact on employees' happiness at work, and whether there are any differences by the size of the firm.

Two survey questionnaires were developed for the study, one targeting non‐managerial employees and the other targeting senior managers. Two random samples of non‐managerial employees (n=263) and senior managers (n=76) attached fulltime to globally distributed software development firms in Sri Lanka responded. For the data analysis, descriptive statistics, factor analysis, analysis of variance, and multiple regression were used.

It was found that reduction in financial rewards, reduction in benefits, and training and development provision significantly vary by the size of the firm. Further, the communication of information, performance management, reduction in financial rewards, and reduction in benefits significantly predict employees' happiness at work during recession.

The research was designed as a cross‐sectional study employing survey methodology. Respondent senior managers were reluctant to provide actual data on layoffs and quits during the recession period.

The findings of this study would contribute for practitioners to better understand the HRM practices adopted by the firms during recession and effects of these HRM practices on employees' level of happiness at work.

Employees' happiness by doing what is worth doing, pursing important goals, and using one's skills and talents during the economic recession could be affected by the HRM practices adopted during the recession.

It is evident that firms facing economic recession launch cost reduction initiatives such as pay cuts and freeze in new hires. From the academic and practical standpoint it is important to identify the influence of such HRM practices adopted during the recession on employees' happiness at work. However, available research does not provide sufficient understanding about the influence of HRM practices on employees' happiness at work during recession as empirical research on this area is presently lacking.